Marketing in a 2.0 World
It feels like marketing has been changing at the speed of light in the last couple of years. Technology has evolved and with it new tools have been developed that allow business owners to communicate...
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Social Media Privacy
Social networking giant Facebook has received much criticism over the past few years due to its decline of organic reach, affecting both companies and users. Unfortunately, things aren’t getting better...
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How to Establish Credibility as a New Business
You’ve started a new business and want to launch it to the world but haven’t yet landed your first client. The first step to winning over that first customer is to establish that you are an expert in...
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6 Reasons You Need to Use Video Marketing
All businesses, from the smallest to the largest, can and should use video to reach customers. Almost every individual in business probably has the following response in regard to yet another article...
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To Use a Facebook Page or Not
I teach a workshop for small business owners on how to use social media for their business. The majority of the workshop focuses on Facebook. It is my professional opinion that every business and/or...
View ArticleHow to Successfully Post on Facebook
Everyone knows how to post to Facebook, but not everyone knows how to SUCCESSFULLY post to Facebook. When scrolling through my timeline, I often see terrible posts by marketers who get lazy. They share...
View ArticleLast Minute Holiday Email Ideas
A tool like email marketing makes it quick and easy to promote your business and drive sales during the holiday season. Whether you sell products to customers, offer services to other businesses, or...
View ArticleShould I Have an App for My Business?
In this age of handheld interaction with smartphones and tablets, businesses need to engage their customer base as much as possible. What better way than with a mobile app? But before launching into...
View ArticleUsing Online Video in a Different Way
The previous 12 months marked quite the year for online marketing with one of the biggest trends being the use of video marketing. In fact, the company Hubspot called 2015 the year of video marketing....
View ArticleSocial Media Strategy for Trade Shows
As I visited the exhibitors at the recent Savannah Area Chamber of Commerce Business Networking Expo, I wondered how many of the participating business owners were aware of the potential benefits of...
View ArticleAre you a Grasshopper or an Ant?
A favorite of mine is the story of The Grasshopper and The Ant. If you do not recall, the premise of the fable is that the Grasshopper is enjoying the summer day, hopping, chirping and singing away...
View Article5 Tips for Using Facebook Ads
As of July 2016, Facebook announced the decline in your organic reach for business page. The main reason for that is because Facebook wants to show users what they want to see from their friends....
View Article5 Items to Review on Your Facebook Page
Does you Facebook Page layout for desktop look different than it did before? In early August 2016, Facebook launched the new Facebook Page layout for desktops! Here are FIVE items to review for Page...
View ArticleCustomer Service: A Tale of Two Corporate Giants
As a SBDC Consultant, I consider myself a “business nerd,” someone that studies the best practices in business development, marketing and sales to try and offer my clients cutting edge advice to help...
View ArticleWhat Do You Need to Know About LinkedIn?
LinkedIn is unique among the elite pillars of today’s social media landscape. How so? First, LinkedIn is set up to facilitate B2B activities – networking, connecting, informing, and marketing. In...
View ArticleSocial Media: Timeless Tips for Business Owners
Most small business owners know that social media can be a great tool to use to help market their business and build relationships with customers. However, when it comes to how to use social media most...
View ArticleCreate a Marketing Plan for 2018
On a scale of 1-10, how would you rate your business’s marketing efforts this past year? Did you get a good return on investment for every marketing dollar spent, or could resources have been used more...
View ArticleFacebook Zero is Coming!
Mark Zuckerberg’s goal with Facebook has always been to bring people together. Over the years though, Facebook has accidentally shifted away from being consumer focused and has taken on the roll of...
View ArticleProfessional Website Analysis Available
Learn more about a professional website analysis conducted by our SBDC consultants at no cost! Call (706) 622-2006 for more information or email “I want to set up a web analysis” to...
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